Senior UX Designer · Strategist · 16+ Years

Where craft
meets intelligence.

16+ years of success-centered design — Over the years, I have designed digital solutions across industries including Retail, Automotive, Banking, Finance, Insurance, Healthcare, Education, CPG, and Cloud & AI platforms, delivering experiences for both complex enterprise ecosystems and consumer-facing products.

View Case Studies → Behance Portfolio ↗
Location Kolkata, India Available For projects & roles Email roykaushik25@gmail.com
AI-Accelerated · Human-Centered Design
Kaushik Roy
16+
Years Experience
30+
Enterprise Brands
8+
Industries
5×
Faster with AI
Trusted by world-class brands
Citi Bank Standard Chartered SBI Cards Diageo Nissan Toyota Mazda Tata Steel Swiss Re MTG Optra Edge Lexmark
TOOLS & SKILLS I WORK WITH
Figma
Photoshop
Illustrator
Adobe XD
InDesign
Framer
Canva
Claude
Balsamiq
InVision
ChatGPT
Gemini
Grok
Emergent
Codex

AI is the tool.
Experience is the unfair advantage.

In a world where anyone can generate polished screens with AI, the question is who uses it with 16 years of knowing what actually works for real users and real businesses.

Battle-tested Craft

Banking, automotive, insurance, healthcare, retail, IoT — shipped UX that drove real KPIs across 8 industries and 30+ enterprise brands.

Proven Track Record

AI-Accelerated Workflow

Figma AI, Claude, and AI-assisted pipelines compress research synthesis by 60%, iterate prototypes 5× faster, and automate dev documentation.

AI-First Process

Cross-Cultural Fluency

MENA, SEA, Europe, India simultaneously. RTL/LTR bidirectional systems, cultural sensitivity built in from day one — never retrofitted.

Global Experience

Speed Without Sacrifice

AI handles ideation velocity. Human judgment handles trust. Deliverables in days, not weeks — without cutting corners on research depth or accessibility.

Rapid Delivery

Scalable Design Systems

Every engagement includes a living design system with tokens, component libraries, and documentation — built from scratch in Figma. 5+ enterprise systems shipped.

Enterprise Ready

Research-First Philosophy

Card sorting, contextual inquiry, usability testing, journey mapping — every design decision anchored in real user data, not assumptions.

Human-Centered

End-to-end approach,
research to delivery.

A six-phase loop weighted toward upfront research — with AI integrated at every step to compress timelines without compressing quality.

01

Discovery & Research

Contextual inquiry, stakeholder interviews, card sorting, heuristic evaluation. AI synthesises 50+ interviews in hours.

4–6 wks → 1–2 with AI
02

Synthesis & Strategy

Personas, journey maps, design principles. AI clusters themes and surfaces invisible patterns across large data sets.

2–3 wks → Days with AI
03

IA & Prototyping

Low-fi flows, card sorting validation, information architecture. Figma AI generates wireframe variants for rapid testing.

3–4 weeks
04

Visual & Interaction

High-fidelity components, design tokens, motion language. Accessibility baked in. Dev handoff automated.

4–5 weeks
05

Usability Testing

Moderated sessions, remote unmoderated testing. AI transcribes and codes sessions — insight reports auto-generated.

2–3 wks → Days with AI
06

Launch & Discovery

Soft launch, A/B testing, analytics instrumentation. Permanent research panel for continuous improvement.

Ongoing

From sketch to high-fidelity.

Every project follows the same discipline — hand sketches to validated wireframes to production-ready screens, across IoT, automotive, and fintech projects.

Phase 01

Hand Sketches & Lo-Fi

Every flow starts on paper. Rapid sketching validates concepts before any tool is opened. 10 ideas explored, 2 taken forward.

Phase 02

Research & Validation

Card sorting, user interviews, and usability testing with real users. Insights shape every screen decision that follows.

Phase 03

High-Fidelity UI

Production-ready screens with full component library, design tokens, and accessibility annotations. Dev handoff automated via Figma.

Phase 04

Testing & Iteration

Moderated usability sessions. AI transcribes and codes feedback. Insights feed directly back into the next design sprint.

Projects that moved
the needle.

Real case studies from Behance — UX research methodology, mobile product design, IoT, banking, and retail.

Card Sorting Case Study
UX Research Card Sorting Information Architecture 2026

Card Sorting — UX Research Case Study

A deep-dive into card sorting methodology as a foundational UX research tool. How open and closed sorting sessions reveal users' mental models, inform navigation taxonomy, and validate information architecture before a single wireframe is drawn.

"Structure before screens. Card sorting is the fastest path to an IA that users actually understand."
16+
Participants
3
Sort Variations
Read the case study →
Retails Store case study cover
Retail UX Product Design Figma 2026

Retails Store — End-to-End Retail UX

An end-to-end retail UX study covering shopper flows, in-store digital touchpoints, and the operations layer behind a modern store. Designed for the kind of retail where digital and physical never feel like two products.

Shopper-facing browsing, inventory and fulfilment surfaces, and a single token-driven design system tying both worlds to one source of truth.

2
Channels designed together
E2E
From journey map to UI
Read the case study →
Mobile App Product Design UI/UX 2026
India F2F Hackathon 2024 — Winner

Car Parking Management Mobile App

End-to-end mobile UX for a smart car parking management system. From user journey mapping and wireframing through to high-fidelity UI — simplifying finding, booking, and managing parking spots in real-time.

Covers real-time slot availability, navigation integration, seamless payment flow, and multilevel parking management — all designed for speed and trust.

iOS
Platform
E2E
Design Coverage
Read the case study →
Car Parking App
View more case studies →

AI is a leverage tool.
Used well.

The design process has fundamentally changed. AI doesn't replace the thinking — it compresses the timeline so the thinking goes further. Here's how I've rebuilt my entire workflow around AI as an intelligent co-pilot.

Speed.

The first reason AI matters.

AI compresses the timeline without compressing the thinking. A senior designer with the right AI tools can now do in a day what used to take a small team a week.

I used Claude to research, synthesise strategy, shape wireframes, and generate design system briefs — all in the gaps between live client projects. Full quality. No shortcuts.

That is the leverage AI brings. Not replacing expertise — multiplying it. The 16 years don't go away. They become 5× more effective.

AI-Assisted Research

AI tools cluster interview transcripts in minutes instead of days. Competitor analysis synthesised in hours.

What AI doesn't replace: the listening. Empathy doesn't scale through summaries. Designers still conduct interviews themselves.

AI-Augmented Ideation

Figma AI and generative tools produce first-draft UI scaffolds from prompts — skipping the blank canvas on low-stakes flows.

What AI doesn't replace: brand judgment. AI-generated layouts are starting points only. The cultural and emotional context requires a human hand.

AI-Powered Red-Teaming

Feed a prototype to a model and ask "what would confuse a first-time user?" — surfaces blind spots fast. A/B copy variants generated in seconds.

What AI doesn't replace: final brand-defining decisions. The welcome screen, the celebration moment. These need a human hand.

AI-Generated Documentation

Dev handoff specs, accessibility annotations, and component documentation auto-generated. Engineers ship faster with fewer QA cycles.

What AI doesn't replace: design intent. Annotations still need a human to verify tone, edge cases, and cross-cultural nuance.

AI Design System Audits

Figma AI audits component consistency across libraries at scale. Token drift, accessibility violations, and naming inconsistencies caught automatically.

What AI doesn't replace: systems thinking. Architecture decisions, component hierarchy, and evolution strategy remain human-led.

Where AI does not belong.

User research with real people. First-time users, older users, low-literacy users — they deserve a human listening to them, not a transcript fed to a model.

Final visual decisions on brand-defining screens. The first impression, the celebration moment, the empty state. These define a product's soul. They need human craft.

Cultural and accessibility judgment. Never delegated. Only humans with context, empathy, and lived experience make these calls. AI surfaces options; humans decide.

Design Philosophy

How I would
lead design.

My approach to building a high-performing design function — collaboration, design systems, mentorship, and the role of AI in the creative process.

Kaushik Roy
Kaushik Roy
Senior UX Designer & Strategist
Lead UX · Tech Mahindra, Kolkata
Leadership approach

I build design teams around trust, craft, and velocity. Every designer should know why they're making each decision — and have the tools to make it faster.

Design systems aren't just component libraries. They're the shared language between design and engineering. I invest in them early so they pay dividends for years.

01 — Motivation

What drives me.

I'm drawn to problems where the stakes are high — where design decisions affect how people manage their money, their devices, or their time. The complexity is the point.

02 — Process

My creative process.

After 16 years, I still sketch on paper first. Constraints sharpen thinking. The best ideas come before the screen is opened. Speed follows clarity, not the other way around.

03 — AI & Design

How I work with AI.

I use AI not to skip thinking — but to think more. Faster synthesis, faster iteration, more time for the design decisions that actually matter.

I build design systems
from scratch in Figma.

Not just using a design system — architecting it. From tokens to components to governance.

01

Foundation: Design Tokens

Color, spacing, typography, elevation, and motion tokens in Figma variables, exported to code. One source of truth across design and engineering.

02

Primitive & Semantic Layers

Raw tokens feed into semantic aliases like color/surface/primary — decoupling design decisions from implementation details entirely.

04

Theming & Multi-Brand

Token-based theming supports light/dark modes, brand variants.

05

Dev Handoff & Documentation

Living Figma documentation with usage guidelines, do/don't rules, and token-to-code mapping. Zero-ambiguity handoffs. Fewer QA cycles.

06

Governance & AI Auditing

Versioning, deprecation workflows, contribution guides.

Token Preview
color/ink/primary
#0A0A0A · Global
color/accent/gold
#C9A84C · Semantic
color/action/primary
#2D4A8A · Semantic
color/surface/base
#D6DCEC · Surface
Typography Scale
Display / Heading
Body — Inter Regular 16/28
LABEL · INTER · 10PX
Component Library
ButtonInputCard ModalToastBadge NavTableForm IconAvatarTab

The full toolkit,
mastered.

16 years means mastering tools before most of them existed — and being the first to adopt the ones that matter. From pixel-pushing in Photoshop to shipping with Figma AI.

Figma
Primary + AI
Photoshop
Adobe Creative
Illustrator
Adobe Creative
Adobe XD
Prototyping
InDesign
Adobe Creative
Framer
Interactive Proto
Canva
Quick Visuals
Claude AI
AI Co-pilot
Sketch
UI Design
Balsamiq
Wireframing
InVision
Prototyping
ChatGPT
AI Assistant
Gemini
AI Assistant
Grok
AI Assistant
Emergent
AI Builder
Codex
AI Coding

16 years.
Always forward.

A career built across agencies, consultancies, and product companies — always at the intersection of complex problems and human-centered design.

2025
Now

Lead UX DesignerCurrently Working

Tech Mahindra — Kolkata, India

Leading UX for enterprise automotive clients. Collaborating with global manufacturers on digital dashboards and companion mobile apps. Defining UX strategy, roadmaps, and cross-geo design systems.

2022
2025

Lead UX Consultant

Lexmark — Kolkata, India

Designed UX across smart sorting IoT devices, mobile apps, dashboards, web platforms. Created interactive prototypes for retail operations, queue monitoring, and AI-driven smart sorting devices.

F2F Hackathon Winner 2024StratBiz Brilliance 2024MAA Award 2024
2018
2022

Assistant Consultant (UX Designer)

Tata Consultancy Services — Kolkata, India

End-to-end UX across Retail, CPG, Finance, Insurance, Healthcare for Citi Bank, Standard Chartered, SBI Cards, Diageo, Swiss Re, Tata Steel, MTG. AR/VR mobile solutions. Mentored junior designers.

On The Spot Award 2021Extra Mile Award 2018
2016
2018

Senior Software Engineer (UX)

Tech Mahindra — Kolkata, India

Research-driven interface design across education, automotive, and insurance. User interviews and usability testing.

Pat on the Back Award 2018
2014
2016

Visualizer / Senior Web Designer

Web Spiders — Kolkata, India

Mobile apps, branding, UI design systems. Built AI chatbot interfaces and POC designs. Early work in conversational UX.

Team Extraordinaire 2014
2012
2014

Web Designer

Indus Net Technologies — Kolkata, India

UI design, web interfaces, and digital design solutions for diverse client projects.

2009
2012

Graphic Designer

Esolz Technologies — Kolkata, India

Built foundations in branding, visual design, and digital communication across multiple client industries.

The full spectrum.

Core UX Skills
UX StrategyProduct Design Design SystemsUser Research Card SortingInformation Architecture Interaction DesignUsability Testing Enterprise UXAccessibility Data-Driven DesignJourney Mapping
Specializations
Design TokensRTL/LTR Design IoT UXAutomotive UX Fintech UXAR/VR UX BrandingAI-Assisted Design
Certifications
User Experience Certification
Udemy
Designing for Augmented Reality
Interaction Design Foundation
Affordances & Designing Intuitive Interfaces
Interaction Design Foundation
Empathy in UX Design
LinkedIn Learning
Business Storytelling Program
Tata Management Training Centre (TMTC)
Education
Bachelor of Commerce (B.Com)
Allahabad University · 2006 · Kolkata, India
My Profile

Download my resume.

16+ years of UX craft across enterprise, mobile, IoT, and fintech — condensed into one document. Senior UX Designer & Strategist available for projects and full-time roles.

UX Strategy Product Design Design Systems AI-Assisted Design 16+ Years
Download Resume PDF · Updated 2026

Ready to build
something that matters?

Whether you need a UX strategy, a design system, or a complete product design partner — I bring 16 years of craft and the speed of AI to every engagement.

✉ Send an Email Download Resume LinkedIn ↗ Behance Portfolio ↗
📍 Kolkata, India +91 80177 30145 roykaushik25@gmail.com