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IoTSmart DeviceRetail Operations2022 – 2025
★ F2F Hackathon Winner 2024 ★ MAA Award 2024

Optra Edge —
UX for the shop floor.

Smart sorting IoT device UX at Lexmark. Queue monitoring dashboards, iOS/iPad operator interfaces, and AI-driven retail operations — designed for a context where users wear gloves, glance at screens between tasks, and never read a manual.

The Context

Software for hands that aren't free.

Optra Edge sits in a specific place inside Lexmark's portfolio — an AI-driven IoT layer that brings computer vision and operations data to retail and warehouse environments. The product isn't read on a couch. It's glanced at while walking the floor, tapped while restocking, and audited from a back-office iPad.

Designing for that context meant resisting almost everything desktop SaaS UX teaches you. Information density had to drop. Glanceability had to win. Errors had to be unmistakable from across an aisle.

Approach

Three surfaces. One operating model.

The system spanned a back-office web dashboard, an iPad operator console, and an iOS companion app. The temptation in multi-surface design is to make each one feel native to its platform. The discipline is making them feel like one product wearing different clothes.

  • State, not stats. The default view across every surface is current operational state — what's happening now, what needs attention, what can wait. Historical analytics live one tap deeper.
  • Glanceable severity. Three colour states — calm, watch, act — used consistently across all three surfaces. A floor manager learns the language once.
  • Voice-first error recovery. The operator console assumes hands aren't always free. Critical interrupts speak themselves and accept verbal acknowledgement.
  • Designed for retraining. New staff are common. Every primary action carries a discoverable hint that fades after first successful use, without ever blocking experienced users.
The hard parts

Latency lies. Design for it.

Every IoT system has a gap between the world and the screen — sensors poll, networks blip, devices reconnect. The instinct is to hide this. The better move is to surface it: confidence indicators on data freshness, optimistic UI for actions, and very loud, very clear error states when something can't be trusted.

"On the shop floor, the worst design crime isn't ugliness. It's a screen that confidently shows you yesterday's truth."

That principle drove the most-tested component of the system: the ambient-state header that sits on every screen and tells you, at a glance, how stale the data underneath is.

2
Industry awards — F2F Hackathon & MAA 2024
3
Surfaces — web dashboard, iPad, iOS
60%
Faster queue resolution with AI-driven UX
1st
Lexmark IoT product designed mobile-first
Outcome

Two awards, and a shop floor that argues less.

Optra Edge picked up the F2F Hackathon 2024 and the MAA Award 2024 within the same year. The numbers behind the awards mattered more — a 60% improvement in queue resolution time once teams had a clearer view of operational state, and a measurable drop in shift-handover confusion.

The bigger payoff was internal. Optra Edge became Lexmark's first IoT product designed mobile-first, and the system's design language has since seeded other product surfaces in the portfolio.

Building for environments
where attention is borrowed?

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